Digital marketing is crucial to success in tourism marketing today, and the most important part is working with online content. In this workshop, we will cover the basic rules of the road, navigating the jargon and understanding the users, working with the more popular platforms, creating online advocates, and understanding digital influencers.
Guest Speaker Jim Brody is the President and CDN (Chief DMO Nerd) for Sense of Place, a company dedicated to helping destination marketing organizations navigate the digital landscape, and to helping digital media understand and work better with DMO’s as the centerpiece of the travel industry within their respective destinations.
He brings with him over 20 years of experience working with DMO’s all over the world, first in broadcast and then in the digital marketing environment (and over 25 years of experience in media as a whole). Previously, Jim developed one of the first travel content websites ever created (VisitNewEngland.com), founded the family travel effort at Kaboose.com, and established and managed the DMO programs for TripAdvisor, Oyster.com and Travelzoo.
Jim’s uniquely global experiences, his keen understanding of how DMO’s work to grow the travel industry, his expertise in the areas of digital marketing, content marketing and reputation management -- as well as his passion for the travel industry -- make him uniquely qualified and frequently in demand as a consultant, advisor, educator, presenter and panelist across the globe.
REGISTRATION: 8:15am - 8:30am
HOT BREAKFAST: 8:30am - 9:00am
SPEAKER: 9:00am - 12:00pm